Whether you're a fashion enthusiast looking for the latest trends or a discerning individual seeking timeless elegance, our boutique collection has something for everyone. Each piece in our range tells a story of global craftsmanship and meticulous attention to detail, designed to enhance your natural beauty and express your personal style.
Experience the luxury of boutique eyewear without the luxury price tag. Your perfect pair awaits – where affordability meets uncompromising style.
Eco-Friendly
Eyewear for everyone
Exclusive styles made from eco-friendly materials from around the globe from only £79 including free care kits. Can you afford not to indulge in SMFY?
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Discover our 2025 premium Rocco collection of sunglasses and optical frames, meticulously crafted from the finest Italian Mazzucchelli acetate. Known for its exceptional durability and luxurious finish, Mazzucchelli acetate offers both style and comfort, making these frames as versatile as they are fashionable. With a range of unique colours, you can choose from classic, modern, or bold designs, with lenses in various shades to suit your mood or needs—whether it's UV protection or for your own prescription frames.
Plus, our frames are fully interchangeable! You can easily switch the lenses to prescription ones at your local optician who regularly fit lenses to frames they don't sell. This way you get the correct prescription and PD so there no issues with fitment which you commonly get when buy prescription lenses online.
