We are a passionate about great eyewear. We're not passionate about higher prices for boutique optical frames & sunglasses so we're changing it.

We started selling eyewear in 2017 and since then have been dedicated in finding eco-friendly materials from around the World & working with our expert optical artisans to produce amazing frame styles to suit any face shape that look great on everyone. We offer SMFY in over 20 countries worldwide & continue to expand our independent opticians relationships where our great eyewear is matched with amazing service and expertly fitted prescription lenses so take your frames into your local optician for expert fitting and support.

Personalisation is everything. It may sound simple but a simple phone number & message on a pair of sunglasses or optical frmaes is enough to encourage whoever finds them to reach out and get them back to the rightful owner.

We believe that when you buy hand made eyewear you need to put your mark on them so we offer free laser engraving on frames that have the space for the text. Our team ensure the personalisation looks great and practically fits on the inside of the frame. You will only see the personalisation message on a product that has the frame to fit the text and currently acetate frames can normally be personalised with a phone number up to 16 characters long.

We're proud to offer a free care kit on all our orders so you have a protective glasses case (not a bulky box), a lightweight glasses sleeve, cleaning cloth and a travel sized bottle of cleaning solution so you have everything you need for great vision. We have new technology being developed in the background to make your optical experience even easier and we invest heavily in providing you with more styles that look great on everyone.