Become A Stockist

Become an SMFY Stockist: Elevate Your Eyewear Offering

Partner with SMFY and bring our innovative, sustainable, eco-friendly hand made eyewear to your customers. As a leading brand in eco-friendly and stylish glasses and sunglasses, we offer an unparalleled opportunity to enhance your product range and boost your business.

Why Stock SMFY Eyewear?

  • Unique Product Range: Offer your customers cutting-edge designs made from sustainable materials sourced globally.
  • Eco-Friendly Appeal: Tap into the growing market of environmentally conscious consumers.
  • Competitive Pricing: Provide high-quality, sustainable eyewear at accessible price points.
  • Excellent Profit Margins: Enjoy attractive margins on our competitively priced products whilst ensuring you're customers get get eyewear for less than other boutique brands offering inferior products.
  • Marketing Support: Access our marketing materials and support to boost your sales.
  • Flexible Order Options: Choose from a variety of purchasing plans to suit your business needs.
  • Training and Support: Receive comprehensive product knowledge and sales training.

Our Stockist Program Includes:

  1. Diverse Product Range: From essential everyday wear to premium boutique styles at affordable prices.
  2. Seasonal Collections: Keep your inventory fresh with our regular new releases.
  3. Free Personalisation: Enhance your USP for your customers with free personalised laser engraving on the inside of the frames. This can be anything up to 16 characters depending on the style of frames your customer wants. We typically engrave a contact number so they can be returned of lost so 'If Found Please Call [mobile number here]' which does work, we tried this in 3 countries during 2024 and were contacted each time. Better than not providing contact details right. 
  4. Online Listing: Get featured on our 'Store Locator' page for increased visibility.
  5. Dedicated Account Manager: Personalised support for your business needs.
  6. Digital Asset Access: High-quality images and descriptions for your online and offline marketing.

Minimum Order Requirements:

  • Initial Order: This depends on the optician. Independent opticians are our preference and as long as you offer your customer the best possible option for them you can order a single piece. We do personalise for free so thats a great USP for you.
  • Reorders: You can reorder however you like. All we ask is you present our product prominently. 

Fields to include:

  • Business Name
  • Contact Person
  • Email Address
  • Phone Number
  • Website (if applicable)
  • Physical Store Address
  • Years in Business
  • Current Brands Carried
  • Estimated Annual Eyewear Sales
  • Why you want to stock SMFY products

Join the SMFY family and offer your customers the perfect blend of style, quality, and sustainability. Let's frame a brighter future together!

Questions? Contact us at partners@smfy.com 

Elevate your eyewear offering – partner with SMFY today!