Privacy Policy

SMFY Eyewear Privacy Policy

Last Updated: 26/09/2024

At SMFY Eyewear (“we”, “us”, “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

We may collect and process the following data about you:

a. Information You Provide to Us:

  • Personal Identification Information: Name, address, email address, phone number, and other contact details when you make a purchase, contact us, or register on our website.
  • Payment Information: Credit or debit card details, billing addresses, and other financial information necessary for processing payments.
  • Optical Prescription Information: If you are purchasing prescription eyewear, we may collect your prescription details.

b. Information We Collect Automatically:

  • Technical Information: IP address, browser type, operating system, and device information.
  • Usage Data: Information about how you use our website, including pages viewed, time spent on site, and interactions with our products.

c. Cookies:

We use cookies to enhance your browsing experience and gather information about website usage. For more details, please see our Cookie Policy [link to cookie policy].

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing and Fulfilment: To process transactions, deliver products, and provide customer service.
  • Marketing and Promotions: To send you promotional emails or offers, with your consent.
  • Personalisation: To customise your browsing experience and show relevant products.
  • Improve Services: To better understand how customers interact with our website and improve our offerings.
  • Legal Obligations: To comply with applicable laws, such as tax and fraud prevention.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent: When you have given explicit consent for marketing communications or to process your prescription information.
  • Contractual Necessity: To fulfil a contract with you (e.g., to process an order or provide customer service).
  • Legitimate Interests: For business interests such as fraud prevention, website improvement, and customer relationship management.
  • Legal Obligations: To comply with our legal obligations, such as tax reporting or law enforcement requests.

4. Sharing Your Information

We do not sell or rent your personal data to third parties. However, we may share your data with trusted third parties, including:

  • Service Providers: Such as payment processors, delivery couriers, IT providers, and marketing platforms to assist in operating our business.
  • Legal Authorities: To comply with legal requirements or to enforce our terms and conditions.
  • Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred to the new owners.

5. Data Security

We take appropriate security measures to protect your data from unauthorised access, disclosure, alteration, or destruction. We use industry-standard security protocols such as SSL encryption and secure servers to safeguard your information. However, please note that no method of transmission over the internet is entirely secure.

6. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. For example:

  • Order information: 6 years for tax purposes.
  • Marketing data: Until you withdraw your consent or request deletion.

7. Your Rights

Under the GDPR and UK Data Protection Act 2018, you have the following rights regarding your personal data:

  • Access: You can request a copy of the personal data we hold about you.
  • Correction: You can request to correct any inaccuracies in your data.
  • Deletion: You can request the deletion of your personal data under certain circumstances.
  • Restriction: You can request to restrict the processing of your data.
  • Data Portability: You can request to receive your data in a structured, machine-readable format.
  • Objection: You can object to the processing of your data for certain purposes, such as marketing.

To exercise any of these rights, please contact us at [Insert Contact Email].

8. Marketing and Communication Preferences

We may send you marketing communications about our products or services if you have consented. You can opt-out at any time by:

  • Clicking the "unsubscribe" link in any marketing email.
  • Contacting us at [Insert Contact Email].

9. International Data Transfers

Your personal data may be transferred and processed outside the UK or European Economic Area (EEA). Where we do so, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or reliance on an adequacy decision by the European Commission.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children without verifiable parental consent. If you believe we have collected information from a child, please contact us, and we will take steps to delete the information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically. If we make significant changes, we will notify you by email or a notice on our website.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

SMFY Eyewear [Insert Business Address]
[Insert Contact Email]
[Insert Phone Number]

This Privacy Policy is intended to comply with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.