Supporting Local Opticians

Supporting Local Vision: Why We Stand with Independent Opticians

At SMFY, we believe in the power of community and personalised care. That's why we proudly support local and independent opticians – the unsung heroes of eye health who often serve as an essential emergency service in their communities.

Why Independent Opticians Matter:

  1. Personalised Care Local opticians offer tailored services that put your unique needs first. They take the time to know you, your history, and your vision requirements. Independent opticians are happy to offer lens only services unlike the larger optical chains that just want you to buy frames and lenses from them.  A telltale sign is when you get an eyetest, see what happens when you ask for a copy of your test. 
  2. Emergency Eye Care When unexpected eye issues arise, independent opticians are often the first line of defence, providing crucial emergency services outside regular hours.
  3. Community Pillars These professionals are integral parts of local communities, contributing to the local economy and fostering neighbourhood connections.
  4. Expert Knowledge Independent opticians bring years of specialised experience and in-depth product knowledge, ensuring you get the best advice and care.
  5. Customised Solutions They offer bespoke services like frame adjustments, repairs, and personalised fittings that online retailers simply can't match.
  6. Supporting Local Economies By choosing independent opticians, you're helping to keep money within your local community and supporting small businesses. SMFY will support the local community wherever we can afford to do so.

How We Support Independent Opticians:

  • Exclusive Partnerships: We offer special collections and deals exclusively to independent opticians.
  • Training Programs: We provide comprehensive product training to ensure opticians are experts in our range.
  • Marketing Support: We offer co-branded marketing materials to help promote our products in local stores.
  • Flexible Ordering: Our ordering system is designed to work with the unique needs of small businesses.
  • Community Initiatives: We collaborate on local eye health awareness programs and community events.
  • Personalised Engraving: As an added USP for using an independent optician we offer laser engraving completely free of charge on all applicable styles (mainly acetate) so customer get more for their money. 

Why Choose a Local Independent Optician?

  • Immediate Assistance: Quick appointments and emergency services when you need them most.
  • Relationship-Based Care: Build a long-term relationship with a professional who knows your eye health history.
  • Supporting Your Community: Contribute to the vibrancy and economic health of your local area.
  • Comprehensive Eye Health: Beyond just selling glasses, they provide full eye health services and advice.
  • Personalised Frame Fitting: Get the perfect fit with hands-on, expert adjustments including prescription lens only services. Take your frames into your local optician without any issues, thats what they're there for. 

Share Your Story: Have you had a great experience with a local optician? We'd love to hear about it! Share your story and help us celebrate these vital community members.

At SMFY, we're more than just an eyewear brand – we're a partner in promoting community eye health. By supporting independent opticians, we're ensuring that expert, personalized eye care remains accessible in communities everywhere.

Choose local. Choose independent. Choose better vision care.

Together, let's keep our communities seeing clearly and support the local heroes who make it possible!